Limassol, Cyprus
Warsaw, Poland

Head of YouTube Strategy and Growth

Scale Final SEO Department

We are seeking a dynamic and experienced Head of YouTube Strategy and Growth to lead our YouTube department. This role is crucial for driving traffic, engagement, and revenue through our YouTube channel. The ideal candidate will have a strong background in crypto, finance, and investing content, with a proven track record of YouTube channel growth and team creation.

Key Responsibilities:

Strategic Planning and Execution:

  • Develop and implement a comprehensive YouTube strategy to drive traffic and increase engagement.

  • Analyze competitors’ YouTube channels and leverage insights to improve our content and strategies.

Channel Growth and Optimization:

  • Lead efforts to grow the YouTube channel, including subscriber growth, view count, and engagement metrics.

  • Utilize SEO best practices and YouTube-specific tools like TubeBuddy and YouTube Studio for optimization.

Content Strategy and Production:

  • Oversee the creation and execution of high-quality, engaging content related to crypto, finance, and investing.

  • Build and manage a YouTube production team, ensuring efficient workflows and high production standards.

Technical Integration and Knowledge:

  • Stay up-to-date with the latest YouTube algorithms, features, and technical requirements.

  • Ensure seamless integration of video content with other digital marketing initiatives.

Performance Analysis and Reporting:

  • Monitor and analyze channel performance using YouTube Studio and other analytics tools.

  • Report on key metrics and KPIs, providing actionable insights and recommendations for improvement.

Collaboration and Communication:

  • Collaborate with marketing, product, and SEO teams to align YouTube strategies with overall business goals.

  • Act as a point of contact for all YouTube-related inquiries and initiatives.

Revenue Generation:

  • Identify and implement strategies to monetize YouTube content and increase channel profitability.

  • Develop and execute campaigns to drive traffic to our offers and competitors’ offers.

Experience and Skills Required:

  • Proven experience in managing and growing YouTube channels, particularly in the crypto, finance, and investing sectors.

  • Excellent knowledge of TubeBuddy and YouTube Studio.

  • Demonstrated experience in creating and managing a YouTube production team.

  • Strong understanding of SEO and digital marketing principles.

  • Technical knowledge related to YouTube content creation and optimization.

  • Strong analytical skills and the ability to interpret data to drive decisions.

  • Excellent communication and collaboration skills.

Additional Information:

This position offers a unique opportunity to shape and lead our YouTube strategy, with significant potential for impact and growth. The successful candidate will start with a 2-month trial period, during which their performance will be evaluated for a permanent role with a performance-based bonus structure.

Apply below

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